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Keywords: Country destination branding
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Journal Articles
Luciana Brandão Ferreira, Janaina de Moura Engracia Giraldi, Vish Maheshwari, Jorge Henrique Caldeira de Oliveira
International Journal of Event and Festival Management (2022) 13 (4): 486–505.
Published: 06 September 2022
... Country destination branding Tourist destination image Brazil Although the concepts of brand mostly focuses on emphasizing products and/or services, it can also be extended to places (Anholt, 2010 ; Kotler and Gertner, 2004 ; Papadopoulos and Heslop, 2002). If a country wants to improve its...
