Keywords: Customer experience
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Journal Articles
Journal Articles
International Journal of Event and Festival Management (2023) 14 (1): 23–40.
Published: 16 December 2022
...Jovan Velroy Fernandes; Ewa Krolikowska Purpose The purpose of this paper is to contribute to the conceptualisation of the festival customer experience by proposing a new framework based on three interrelated concepts: event design, social environment and digital environment. Design/methodology...

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