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Keywords: Destination
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Journal Articles
The relationship between runner environmental paradigm and their motives to participate in an urban or rural marathon
Available to Purchase
International Journal of Event and Festival Management (2019) 10 (1): 48–66.
Published: 17 October 2018
... associated with an increased likelihood in choosing an urban race. Conversely, motivational constructs related to tourism (e.g. destination attributes) were particularly effective in classifying rural race participants. Subsequent tests revealed significant differences in five of the nine race motives...
