Keywords: Destination shopping
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Journal Articles
International Journal of Event and Festival Management (2018) 9 (2): 126–146.
Published: 04 June 2018
...David Strafford; Phil Crowther; Peter Schofield Purpose The purpose of this paper is to investigate the growing, and multifaceted, role for events within destination shopping centres. With particular focus upon The Gruffalo experience (GE)—a three week pop-up experiential children’s activation...

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