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Keywords: Destination strategy
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Journal Articles
International Journal of Event and Festival Management (2013) 4 (2): 125–139.
Published: 31 May 2013
... research has examined the link between residents’ attitudes toward sporting events and the local community's perceptions toward tourism destination strategies focussed on a portfolio of sport events (Ziakas and Costa, 2011). Managing an event portfolio requires a destination to assemble a series...
