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Journal Articles

Confluence of tradition and technology in religious event: analysing pilgrims' post-adoption satisfaction of digital services in Maha Kumbh festival using PLS-SEM

Srijan Jaiswal, Saurabh Mishra, Akash Sharma, Pankaj Singh, Vipin Vihari Ram Tripathi
Journal: International Journal of Event and Festival Management
International Journal of Event and Festival Management 1–21.
https://doi.org/10.1108/IJEFM-01-2026-0011
Published: 10 July 2026
...Srijan Jaiswal; Saurabh Mishra; Akash Sharma; Pankaj Singh; Vipin Vihari Ram Tripathi Purpose This study investigates pilgrims' post-adoption satisfaction with digital services during the Maha Kumbh religious event organised in 2025 through an extended technology-acceptance lens. The main focus...
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