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Keywords: Diversification
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Journal Articles
International Journal of Event and Festival Management (2014) 5 (3): 297–310.
Published: 14 October 2014
.... Originality/value – Current paper focuses on a present product and analyses its transformation: how a territory uses an old strategy in a new way generating future opportunities for tourism sector and local economies. © Emerald Group Publishing Limited 2014 Diversification Innovation Added...
