...Addin Maulana; Iwan Hermawan; Maulana Akbar; Agustini Rahayu; Andi Budiansyah; Fatimatuz Zahro Diah Putri Dani; Grace Aloina; Dini Oktaviyanti Purpose This study evaluates the economic impacts of a K-pop event tourism recently held in Indonesia, namely IU’s “H.E.R. World Tour 2024” concert...

... the festival as an opportunity to enjoy a wider tourist experience, all of which would have a broader economic impact on the city. Originality/value Understanding which factors determine spending leads to an improvement in the event's viability and ensures its future sustainability. This study adds...

... professionals at competing horse parks, a survey of potential visitors and an economic impact analysis. Findings – Both industry professionals and equine tourists felt that the proposed facility had the potential to succeed with an international horse park especially as it already has a strong equine...