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Keywords: Effectiveness model
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Journal Articles
International Journal of Event and Festival Management (2016) 7 (2): 137–148.
Published: 06 June 2016
...Tain-Shyug Lee; Chung Ling Huh; Hung-Ming Yeh; Wei-Guang Tsaur Purpose The purpose of this paper is threefold: developing an effectiveness communication model for a city rotary event. Empirical validation of the new effectiveness model based on a city cultural festival event to explore...
