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Keywords: Emergency management
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Journal Articles
International Journal of Event and Festival Management (2022) 13 (2): 144–163.
Published: 29 December 2021
... if it is to be integrated into event emergency management. The SMCC model (Jin et al., 2014) suggests that to be effective, crisis communication requires that influential social media users be integrated into communication strategies (Smith et al., 2018). However, there remains a lack of understanding...
