...Dewi Jaimangal-Jones Purpose – The purpose of this paper is to explore the issues surrounding the use of ethnography and participant observation in event studies. It considers the role and benefits of participant observation in terms of understanding event audiences and provides examples...

...Raphaela Stadler; Sacha Reid; Simone Fullagar Purpose The purpose of this paper is to examine the utilisation and application of reflexive ethnography as an interpretative methodology for researching knowledge practices within festival organisations. Design/methodology/approach...

.... © Emerald Group Publishing Limited 2012 Australia Event management Gender Women Leisure activities Cycle tourism Tourism management Ethnography Sporting events Sex and gender issues With the growth of event management as a multidisciplinary field there has been surprisingly...

.... The literature on qualitative methods and on ethnography in particular is also examined, in a bid to show how ethnography can be used and how it is specifically suited to inquiry into the consumer experience of events and festivals. Findings Ethnography is advocated as an appropriate research approach...