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Keywords: Event‐based marketing
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Journal Articles
International Journal of Event and Festival Management (2012) 3 (1): 30–45.
Published: 16 March 2012
... and their ideas that collective experiences (and what they call “collective effervescence” and “communitas”) are fundamental to counterbalance the feeling of alienation that many get from the social structure and norms of society (Olavesson, 2001). Event‐based marketing Mega‐event Shanghai World Expo 2010...
