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Keywords: Event participation
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Journal Articles
International Journal of Event and Festival Management (2025) 16 (4): 492–508.
Published: 21 May 2025
..., we predict that the study can fill an important gap in the literature in terms of the integrated structure of the model we propose, its context and research group. Technology adoption Event participation Theory of planned behaviour Word of mouth ChatGPT By 2023, the ChatGPT has...
