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Keywords: Event personality
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Journal Articles
International Journal of Event and Festival Management (2018) 9 (1): 86–103.
Published: 05 March 2018
...Shivam Rai; Jogendra Kumar Nayak Purpose The purpose of this paper is to test the applicability of brand personality theory in the perspective of trade show events, and the influence of trade show event personality on exhibitor’s eudaimonic and hedonic happiness and advocacy intentions. Design...
