... Event evaluation Event management Event Policy Event portfolio Event value Although often hailed as panaceas for a multitude of societal ailments, the potential of events to foster change is not always realized. Indeed, perhaps the greatest weakness of the events sector is the lack of common...

... a need for a developed event portfolio, with various fundamental tensions relating to objectives, tenants, integration with wider strategy and customer experience. Research limitations/implications By interlinking events with shopping, re-visitation intention is improved and therefore not only does...