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Keywords: Event portfolios
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Journal Articles
Balancing value and risk within a city's event portfolio: an explorative study of DMO professionals' assessments
Available to Purchase
International Journal of Event and Festival Management (2020) 11 (4): 413–432.
Published: 13 August 2020
...Tommy D. Andersson; Don Getz; Henrik Jutbring Purpose This study aims to advance both theory and praxis for event portfolio management in cities and destinations. An experiment has been conducted with professional event practitioners in a city to determine their opinions and strategies...
Journal Articles
Uncovering the factors impacting visitor’s satisfaction: evidence from a portfolio of events
Available to Purchase
International Journal of Event and Festival Management (2019) 10 (3): 217–247.
Published: 11 November 2019
... examples of cross-leverage strategies are put forward. Originality/value The analysis and empirical content portrayed in this study contribute to the literature on event portfolio via description of real-life case examples of how to develop competencies based on post-event analysis in a proactive...
Journal Articles
Event portfolios: asset value, risk and returns
Available to Purchase
International Journal of Event and Festival Management (2017) 8 (3): 226–243.
Published: 09 October 2017
...Tommy Daniel Andersson; Don Getz; David Gration; Maria M. Raciti Purpose The research question addressed is whether an event portfolio analysis rooted in financial portfolio theory can yield meaningful insights to complement two approaches to event portfolios. The first approach is extrinsic...
