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Keywords: Events studies
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Journal Articles
International Journal of Event and Festival Management (2013) 4 (1): 66–83.
Published: 15 March 2013
...Judith Mair; Michelle Whitford; Jungwoon Kim; Soyoung Boo; Yonghwi Kim Purpose The purpose of this paper is to investigate shifts and patterns evident in event studies over the past 30 years. It aims to review events‐related academic articles published between 1980 and 2010 in the top three...
