... major events and to identify the key methodological issues for future consideration. Design/methodology/approach The paper draws on empirical research undertaken by the Sport Industry Research Centre using the direct expenditure approach (DEA). Findings The DEA is the most pragmatic and cost...

...Mike Raybould; Liz Fredline Purpose The purpose of this paper is to investigate whether providing additional prompts in a visitor expenditure survey results in higher reported expenditure. Design/methodology/approach Respondents to a self‐completion survey of event visitors were randomly...

... of direct expenditure and figures based on primary research. Design/methodology/approach A direct expenditure forecast for each event was derived based on analysis of event documentation and informed assumptions applied from previous studies. Subsequently, a comprehensive study was undertaken involving...