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Keywords: External socialization
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Journal Articles
Nhi Thao Ho-Mai, Phong Dong Nguyen, Vinh Trung Tran, Vien Ky Nguyen, Tram Huyen Thi Thai, Hue Kim Thi Nguyen, Phuong Kim Thi Tran
International Journal of Event and Festival Management 1–19.
Published: 17 March 2026
... generation Z (Gen Z) followers' sense of escapism and external socialization, thereby increasing a willingness to participate in event co-creation experiences (WCCE) and a willingness to pay a premium for celebrity-promoted events (WPPE). Design/methodology/approach The conceptual model and research...
