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Keywords: Fundraising
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Journal Articles
Purposeful pedaling: analyzing MS 150 participant behavior
Available to Purchase
International Journal of Event and Festival Management (2015) 6 (3): 269–281.
Published: 19 October 2015
... in the awareness stage of the PCM. NMSS would be well served by capitalizing on the power of WOM. Originality/value – The research provides insight into predictors of fundraising efficacy. In terms of fundraising effectiveness, participants with four or more years of participation were six times more likely...
