...Sara Jane Almeida de Sousa; Luiz Mendes-Filho; Sérgio Marques Júnior Purpose This study analyzes how gamification affects the participant experience of an innovation event, starting from the narrative as a representative component of gamification and the relationship with the dimensions of flow...

...Shinyong Jung; Seonjeong (Ally) Lee; Stephen Leitch Purpose By integrating stimulus-organism-response theory and uses and gratifications theory, this study explored the salient gamification factors that satisfy the gratifications of conference attendees in the context of an event gamification...