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Keywords: Grounded theory
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Journal Articles
International Journal of Event and Festival Management (2020) 11 (1): 127–144.
Published: 16 October 2019
...-creation, with a focus on sustainable festivals. Second, data rooted research based on grounded theory is conducted, using 12 semi-structured interviews with music festival attendees. Findings Three distinct festival attendee categories were identified: the sustainable co-creation type, the calculating...
