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Keywords: Hallmark events
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Journal Articles
International Journal of Event and Festival Management 1–18.
Published: 31 March 2026
...Kettrin Farias Bem Maracajá; Amanda Anselmo Medeiros; Adriana Fumi Chim-Miki Purpose The present study has a dual objective: first, to examine the role of coopetition in the development of hallmark events and the generation of value for the host society, and second, to verify the influence...

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