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Keywords: Hard and soft measures
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Journal Articles
Salfarina Abdul Gapor, Chee Hua Chin, Ek Tee Ngian, Winnie Poh Ming Wong, Jiet Ping Kiew, Ting Ling Toh
International Journal of Event and Festival Management (2024) 15 (2): 191–212.
Published: 21 November 2023
...Salfarina Abdul Gapor; Chee Hua Chin; Ek Tee Ngian; Winnie Poh Ming Wong; Jiet Ping Kiew; Ting Ling Toh Purpose The purpose of this paper is to examine the hard and soft measures of service quality and visitors' satisfaction, which ultimately contribute to visitor loyalty to the destination...
