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Keywords: Immersion
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Journal Articles
Immersive events: a systematic literature review and future research agenda
Available to Purchase
International Journal of Event and Festival Management (2025) 16 (4): 619–637.
Published: 09 September 2025
...Kanokwan Phoaroon; James Kennell; Jonathan Skinner; Emma Delaney Purpose Innovative immersive technologies and techniques are being applied in the events industry to create new experiences and services for guests. However, academic research in this field is dispersed and lacks coherence. Although...
