...John Christopher Baclayon Mesana Purpose Festivals increasingly use social media data to understand visitor experiences and inform management, yet research remains dominated by textual user-generated content. Photographic representation on image-centered platforms such as Instagram remains...

... it into account when repurposing and repositioning events in life for the future in a responsible way based on sustainability. Design/methodology/approach Authors have performed the photographic analysis proposed by Albers and James in 1988 but adapted to social media, specifically Instagram. A content...