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Keywords: Intention to return
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Journal Articles
International Journal of Event and Festival Management (2017) 8 (2): 102–120.
Published: 05 June 2017
...Jennifer Angela Pope; Paul Isely; Busuyi Agbetunsin Purpose The purpose of this paper is to analyze the factors that influence the level of satisfaction or festival attendees and how that influences their intention to return. The impact of other factors such as past attendance and distance...
