..., and illustrated with an empirical case concerning a sport and cultural event arranged in the Chianti countryside in Italy. Findings – The results suggest that a form of professionalization of the event design process, understood as the search of high-quality experience for the local population...

... a process of repositioning the tourism product based on a portfolio of sporting events. Design/methodology/approach A quantitative research design using a case study approach examined resident attitudes in a beach community of south Italy. In total, 740 questionnaires were received and a cluster...