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Keywords: Japanese pop culture
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Journal Articles
International Journal of Event and Festival Management (2023) 14 (4): 475–487.
Published: 08 August 2023
...Filipe Segurado Severino; Francisco Silva Purpose This study focuses on analysing Japanese pop culture events to determine whether they may be useful marketing tools for a location with a distinctive culture from where they are organized. It also examines how the popular culture events differ from...
