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Keywords: Key success factors
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Journal Articles
International Journal of Event and Festival Management (2016) 7 (2): 117–136.
Published: 06 June 2016
... of 2,300 metres. The purpose of this paper is to evaluate the first 25 years of the Climbathon and to identify the key success factors behind the staging of this small-scale international sports event in Southeast Asia. Design/methodology/approach The research design for this study is interpretive...
