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Keywords: LLM
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Journal Articles
International Journal of Event and Festival Management (2026) 17 (3): 374–402.
Published: 12 May 2026
... content in event research. Design/methodology/approach A corpus of 120 TikTok videos (72 official, 48 user-generated) was analyzed through an large language model (LLM)-guided pipeline transforming videos into textual narratives via frame extraction and AI-assisted description. Latent Dirichlet...
