... which allows for a youth control group and assesses the shift in behavioral antecedents at multiple time points post-event. Practical implications The paper includes implications for how to leverage subjective norms as a means of motivating post-event participation. Originality/value The paper...

... is a necessary expenditure. However, previous research suggests that the intentional attraction of event visitors by local businesses has been minimal. The purpose of this paper is to explore perspectives of event leveraging held by restaurant owners/managers and a destination marketing organization (DMO...