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Keywords: MOA model
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Journal Articles
Integrating “self-efficacy” theory to the Motivation-Opportunity-Ability (MOA) model to reveal factors that influence inclusive engagement within local community festivals
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International Journal of Event and Festival Management (2014) 5 (3): 219–234.
Published: 14 October 2014
... in that it integrates social cognitive theory (SCT) which is usually found in psychology discourses. The purpose of this paper is to propose how the Motivation-Opportunity-Ability (MOA) model would benefit from integrating self and group efficacy theory. It achieves this by building on previous analysis of primary data...
