Keywords: Major events
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Journal Articles
Journal Articles
Journal Articles
International Journal of Event and Festival Management (2013) 4 (1): 31–42.
Published: 15 March 2013
...Judith Mair; Michelle Whitford; Larissa Davies; Richard Coleman; Girish Ramchandani Purpose The purpose of this paper is to focus on the methodologies used to evaluate major events. It aims to establish the most practically‐relevant methodology for analysing the economic impact of routinely‐held...

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