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Keywords: Market research methods
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Journal Articles
An investigation of measurement error in visitor expenditure surveys
Available to Purchase
International Journal of Event and Festival Management (2012) 3 (2): 201–211.
Published: 01 June 2012
...@bond.edu.au © Emerald Group Publishing Limited 2012 Australia Event management Expenditure Customer surveys Market research methods Visitor survey Visitor expenditure Measurement error This paper therefore describes a quasi‐experimental examination of the effects of providing...
