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Keywords: Mass gatherings
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Journal Articles
International Journal of Event and Festival Management (2013) 4 (1): 43–55.
Published: 15 March 2013
... in the mass gatherings, tourism and service fields, the paper examines and synthesises these into a proposed model for the effective evaluation of the event audience. Originality/value This paper argues for an increase in – and a model for – research on audience behaviour, specifically in the real time...
