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Keywords: Measures
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Journal Articles
International Journal of Event and Festival Management (2015) 6 (2): 135–157.
Published: 15 June 2015
..., and poor quality reporting; complex and politically sensitive objectives are difficult to objectify, while evaluation itself has been under-resourced or viewed as optional. Event evaluation can be defined as the holistic assessment of an event through the utilization of a broad range of measures...
