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Keywords: Metaverse technology
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Journal Articles
International Journal of Event and Festival Management (2025) 16 (2): 148–167.
Published: 26 March 2025
... technology on the future of the MICE industry. Findings Five themes and six factors of Metaverse adoption emerged. The findings suggest that Metaverse technology has limitations in achieving the purpose and function of live events and that its impact on the MICE industry in the future may...
