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Keywords: Millennials
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Journal Articles
International Journal of Event and Festival Management (2022) 13 (4): 422–439.
Published: 08 July 2022
...Jie Min Ho; Fidella Tiew; Adamu Abbas Adamu Purpose This study aims to determine how different event quality dimensions (i.e. information availability, program content, food, staff service, merchandises, ticketing, facility and convenience) individually affect the satisfaction of millennial...
