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Keywords: Miri Country Music Festival
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Journal Articles
International Journal of Event and Festival Management (2020) 11 (4): 433–451.
Published: 17 August 2020
... it influences individuals' well-being. Design/methodology/approach A paper-based questionnaire was distributed to participants visiting the Miri Country Music Festival (MCMF) in Malaysia, and partial least squares–structural equation modelling (PLS-SEM) was used for data analysis. Findings The results...
