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Keywords: Mixed methods
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Journal Articles
Adopting business process automation for sustainable MICE: a multi-level analysis of innovation and institutional pressures
Available to Purchase
International Journal of Event and Festival Management 1–20.
Published: 17 February 2026
... pressures and innovation evaluations interact to shape adoption behavior. Design/methodology/approach A sequential mixed-methods approach was used. Scenario-based experiments tested five hypotheses derived from Innovation Diffusion Theory ( IDT ) and Institutional Theory, using realistic vignettes...
Journal Articles
Reconnecting with place through events: Collaborating with precinct managers in the placemaking agenda
Available to Purchase
International Journal of Event and Festival Management (2017) 8 (1): 66–83.
Published: 06 March 2017
... Events Mixed methods Placemaking Research impact Participant generated images Events are increasingly recognised as a tool for urban renewal and place branding (e.g. McClinchey, 2008). Local councils, precinct managers and business invest significant funds into developing an event portfolio...
