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Keywords: Motivation-opportunity-ability (MOA) model
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Journal Articles
International Journal of Event and Festival Management (2013) 4 (3): 186–205.
Published: 11 October 2013
... engagement. The application of the motivation-opportunity-ability (MOA) model to the analysis of community festivals is an important contribution. Design/methodology/approach – Recognising the complexity associated with community participation in festivals produced a set of four research questions...
