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Keywords: Motivational segmentation
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Journal Articles
Beyond the stage: exploring the complex motivations driving music festival attendance
Available to Purchase
International Journal of Event and Festival Management (2026) 17 (1): 113–132.
Published: 12 September 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Musical festival attendances Motivational segmentation Experience design Event management Music festivals have grown significantly in recent decades, driven by their integration into hospitality...
