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Keywords: Music tourism
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Journal Articles
International Journal of Event and Festival Management (2017) 8 (2): 204–223.
Published: 05 June 2017
...Martinette Kruger; Melville Saayman Purpose The purpose of this paper is to determine whether a music festival leads to additional intangible benefits such as the appreciation of the specific music genre and music tourism. This was done by using visitors’ behavioural intentions related...
