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Keywords: Non-profit sport
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Journal Articles
Purposeful pedaling: analyzing MS 150 participant behavior
Available to Purchase
International Journal of Event and Festival Management (2015) 6 (3): 269–281.
Published: 19 October 2015
... Group Publishing Limited 2015 Fundraising Cycling Non-profit sport Psychological Continuum Model Participant behaviour Charity events The theoretical framework of the current research employed Funk and James’ (2001, 2006) PCM. In their critical review of sport consumer typologies...
