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Keywords: Non-profits
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Journal Articles
International Journal of Event and Festival Management (2017) 8 (2): 102–120.
Published: 05 June 2017
... traveled to the festival were also examined. Design/methodology/approach The data for this study were collected using an online survey from attendees at a LaughFest™, a comedy festival hosted as a fund and awareness raiser for a non-profit organization (NPO) in a medium-sized Midwestern city. The data...
