... to sophisticated LLMs, academics have continuously improved their approach, leading to a deeper understanding of audience dynamics, cultural narratives, and the global reach of events such as the Olympic Games. As researchers tackle current and emerging issues, studies of events such as the 2024 Paris Olympics...

...Rodrigo Feller; Robert M. Turick; Khirey B. Walker; Benjamin J. Downs Purpose The purpose of this study is to examine the post-event perceptions of Rio de Janeiro residents regarding the legacies left to them from hosting the 2016 Olympic Games. Additionally, this study examines how perceptions...

... a descriptive semiotic analysis technique. Findings – Results found that none of the 2006-2012 mascots clearly represented the two most recognizable icons of the Olympic movement, the Olympic Rings and the Olympic Flame. The association of the London 2012 mascots with the Olympic Games are found...

...‐related responsibilities. Peter W. Williams can be contacted at: peterw@sfu.ca © Emerald Group Publishing Limited 2012 Social capital Olympic Games Legacy momentum Tourism Sporting events Canada Despite the Olympic Games not being specifically designed as tourism mega‐events...

... annual sustainability report and directed strategic communications. © Emerald Group Publishing Limited 2011 Canada Olympic Games Sustainable development Environmental management Environmental sustainability has emerged as an important theme in event management (Bowdin et al...

... phone interviews were conducted with administrators of the Athens Olympic Games. Respondents were asked four questions relating to the SWOT of hosting the Olympic Games. Responses collected were transcribed and analyzed using a content analysis. Findings Findings suggest that the strengths lie...

..., allowing people to quickly identify and classify information (Entman, 1993). There is a general agreement that mega tourism events, such as the Olympic Games, provide long‐term impacts on the host destinations before and long after the events are finished (Ritchie and Aitken, 1985 ; Roche, 1994). Much...