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Keywords: PLS–SEM
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Journal Articles
Salfarina Abdul Gapor, Chee Hua Chin, Ek Tee Ngian, Winnie Poh Ming Wong, Jiet Ping Kiew, Ting Ling Toh
International Journal of Event and Festival Management (2024) 15 (2): 191–212.
Published: 21 November 2023
... 11 2023 08 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Hard and soft measures Service quality Satisfaction Festival visitor loyalty PLS-SEM Sarawak Event tourism, which emphasises the promotion of a specific...
Journal Articles
International Journal of Event and Festival Management (2020) 11 (4): 433–451.
Published: 17 August 2020
... it influences individuals' well-being. Design/methodology/approach A paper-based questionnaire was distributed to participants visiting the Miri Country Music Festival (MCMF) in Malaysia, and partial least squares–structural equation modelling (PLS-SEM) was used for data analysis. Findings The results...
