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Keywords: Participant behaviour
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Journal Articles
Purposeful pedaling: analyzing MS 150 participant behavior
Available to Purchase
International Journal of Event and Festival Management (2015) 6 (3): 269–281.
Published: 19 October 2015
... participant behavior is vital to charitable organizations’ ability to reach their strategic goals. Coghlan and Filo (2013) note that sport-based philanthropic activities are beneficial because of their dual appeal to people’s connection to a cause and their desire for physical activity (Coghlan and Filo...
