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Keywords: Perceived performance
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Journal Articles
International Journal of Event and Festival Management (2019) 10 (2): 110–137.
Published: 10 May 2019
... planning, efficiency, profitability and overall performance. Originality/value This paper employs an “Importance-Performance” model (Martilla and James, 1977; Riviezzo et al., 2009 ) to study the gap between visitors’ expectations and their perceived performance in two events held during...
